Of Counsel, Lathrop Gage
Accomplished attorney and trusted business advisor with experience in IP counseling, business transactions, and marketing and advertising compliance. Advises a wide range of clients in the consumer products, technology and manufacturing, financial services, food and beverage, agribusiness, specialty chemicals, hospitality and entertainment, and e-commerce industries.
Areas of focus include:
- Intellectual Property Counseling - Advice on brand selection, trademarks, copyrights, global IP registration and enforcement strategy, trade secrets, licensing and franchising.
- Commercial Transactions - Negotiation and drafting of commercial and marketing agreements, including IP and software licenses, assignments, publicity and model releases, distribution agreements, co-existence agreements, asset purchase and sale agreements, vendor agreements, co-branding and merchandising agreements; due diligence and IP audits for transactions.
- Marketing and Advertising - Advice on product labeling, FTC and FDA regulations; advertising and website compliance; rights clearance; brand protection in social media and digital marketing; e-mail marketing; sweepstakes, contests and promotions; cause marketing and green marketing.