Julie Matthews - mHUB Mentorship Program - mHUB | Chicago, IL
Julie Matthews
Julie Matthews
Facts
Area of Expertise
Sales, Marketing, Legal

Julie Matthews

Of Counsel, Lathrop Gage

Accomplished attorney and trusted business advisor with experience in IP counseling, business transactions, and marketing and advertising compliance. Advises a wide range of clients in the consumer products, technology and manufacturing, financial services, food and beverage, agribusiness, specialty chemicals, hospitality and entertainment, and e-commerce industries.


Areas of focus include:

  • Intellectual Property Counseling - Advice on brand selection, trademarks, copyrights, global IP registration and enforcement strategy, trade secrets, licensing and franchising.
  • Commercial Transactions - Negotiation and drafting of commercial and marketing agreements, including IP and software licenses, assignments, publicity and model releases, distribution agreements, co-existence agreements, asset purchase and sale agreements, vendor agreements, co-branding and merchandising agreements; due diligence and IP audits for transactions.
  • Marketing and Advertising - Advice on product labeling, FTC and FDA regulations; advertising and website compliance; rights clearance; brand protection in social media and digital marketing; e-mail marketing; sweepstakes, contests and promotions; cause marketing and green marketing.

 


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