|For the last 25 years, I've built a career building brands and growing sales for established businesses, from distribution to food to auto parts to financial services. Seasoned Chief Marketing Officer, Innovator, Business Development Officer and Leader with proven success building brands, deepening relationships and turning around slumping or stagnating sales. A proven performer who moves easily from strategy to execution with expertise in creating and maintaining high growth environments.|
Matthew's core focus areas are:
- Marketing Strategy & Tactics – Including brand development, planning, media, direct mail/marketing, sponsorships, digital, social media, copywriting, creative & PR.
- Customer Segmentation & Targeting – Identifying and building plans/tactics to pursue specific groups of prospects.
- Sales Strategy & Support – Development of sales strategies, calling efforts and support materials.